Late April 2007 with thousands of nervous students getting ready to scribe on their exam papers aiming to achieve high grades for their futures, the demand for pens is bound to be high. Hence delivering 200 -500 hooks to WH Smiths stores nationwide for a promotional display to be installed in a tight schedule was a project of high importance for Foxbarn who carried out a smooth and efficient rollout. Hooks are the last thing we think of when going to buy a pen, but those hooks standing in line holding the vast range of pens on offer at WH Smiths enabled the display to look smart, clean and very effective. The advanced planning ensured that Foxbarn had very small margin for error and were able to arrange the logistical task of delivering different quantities nationwide in a short time scale.

Foxbarn’s Sales & Marketing Manger Darren Pelling adds, “We have systems and processes in place here at Foxbarn which means each rollout program is a unique project with someone heading the team to oversee it right through from when the order is placed to when the consignments are signed for at the stores.”